From "how much is my house worth" to the board outside the house.
Reach up 249%. Cost per valuation enquiry cut to less than a fifth. Budget moved from tyre-kickers to genuine sellers — measured all the way to the instruction.
"He didn't just make it cheaper — he made it honest."Ian Preston · Founder, Preston Baker
Read the case study →They asked about Google Ads. The honest answer was no.
Top of Google for "guitar engineer London." Advertising spend: £0. The right channels, connected properly — and the discipline to spend nothing.
"How many marketing people turn down the chance to spend your money?"Markay Boyle · Founder, Rockfield Guitar Engineering
Read the case study →Qualified families, not clicks.
Cost per qualified enquiry down 57% in a niche, compliance-bound audience — and a founder who brought Russell across to his second business.
"He starts with what an enquiry is actually worth to us, not what the dashboard says."Robin Baker · Founder, Newmorro
Read the case study →What does good actually look like for a PPC agency?
Every account audited, standards agreed with the team, and a next-steps matrix built for clients where success was never a single tidy number.
"Russell thinks in full paths to conversion and profit, not just platform metrics."Oscar Ford · Founder, Anuncia
Read the case study →Spend where it earns, not just where it clicks.
Handed the full account — PPC, Shopping, remarketing — and told to stop spending on traffic the business didn't actually need.
"He doesn't just manage Google — he thinks about what will actually help the business."Richie Hume · Founder, 1 of 100
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