Your Google Ads report looks great. So where's the money?
On vanity metrics, the one number that actually matters, and why a tidy dashboard can quietly hide a leaking account.
Read →Notes on Google Ads from eighteen years on the dials — profit over vanity metrics, plain talk, no jargon. The stuff I'd tell you over a coffee.
On vanity metrics, the one number that actually matters, and why a tidy dashboard can quietly hide a leaking account.
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