My AI invented a childhood. What about your ad budget?
It claimed its first film was Crocodile Dundee. At twelve. One problem: the AI never had a childhood. What does that mean for trusting its recommendations?
Read →Google's given you the controls. Do you know which way to turn them?
Google Ads now lets advertisers prioritise channels and guide budget allocation. More control is useful. Knowing where the next pound should go is the real skill.
Read →Who still has the keys to your Google Ads account?
Who really has access to your advertising accounts? Permissions, offboarding, AI tools and the board-level case for accountability.
Read →Two identical orders. Two totally different customers
A £50 order from a first-time buyer and a £50 order from your best repeat customer look the same in a conversion feed. They shouldn't be treated the same.
Read →Google's letting you argue with Performance Max
An alpha test gives advertisers a dial to push back on which channels PMax favours. Welcome control, and a new way to shoot yourself in the foot.
Read →Your Google Ads report looks great. So where's the money?
On vanity metrics, the one number that actually matters, and why a tidy dashboard can quietly hide a leaking account.
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