A four-step method that turns wasted Google Ads spend into the compulsion to click — and the click into profit. Built and run by one analyst with eighteen years on the dials.
Most accounts are built to look good in a report — ROAS, click-through rate, a dashboard full of green. None of it pays a wage. I care about one figure: money in the till. Real revenue, real margin, the number your accountant actually recognises.
After eighteen years inside large agencies, I went independent to work the way the best clients always wanted — as an extension of your team, not a supplier at the end of an email. You hand me the paid search and the thinking that comes with it; I hand back growth plans built for the long term, across the UK and beyond.
A client says "just make that number grow." Fair enough — but I won't pretend paid search is an island. Real growth is multi-channel: the TV spot that primed the search, the store visit that followed the click, the demographics, the whole path to conversion. I run your Google Ads with all of it in view — never in a vacuum.
And it only works one way: by building proper relationships with everyone who touches your growth, from the founder to the finance director to the people on the floor. That's how you decide what good actually looks like — then go and hit it.
Most accounts chase clicks, impressions, a flattering click-through rate — numbers that flatter nobody's bank balance. This starts somewhere else: what does good mean for your business? Profit, qualified leads, real revenue. You can't engineer compulsion toward a target nobody's set.
Google's automation bids faster than any human and never sleeps. It'll also torch your budget on the wrong audience and file it as a win. The edge isn't the machine or the person — it's knowing when the algorithm is lying. AI plus an analyst beats AI alone. Every time.
No account-manager relay. No handover to a junior who learned your industry last Tuesday. You talk to Russell, Russell works on your account, and nothing gets lost in the middle. The whole reason to hire a consultant over an agency.
You didn't start your business to become a paid-search expert. That's the bit you hand over. The deliverable isn't another dashboard to ignore — it's the quiet of knowing it's handled. Let me think about Google Ads, so you don't have to.
“When Russell took over our paid search, he didn’t just make it cheaper — he made it honest.”
Ian Preston · Founder, Preston Baker
Reach +249% · Cost per valuation enquiry cut to less than a fifth
Read the case study →“I asked about Google Ads. He told me straight: ‘No. Not for your business.’ How many marketing people turn down the chance to spend your money?”
Markay Boyle · Founder, Rockfield Guitar Engineering
Top of Google for “guitar engineer London” · £0 spent on ads
Read the case study →“Russell thinks in full paths to conversion and profit, not just platform metrics. He’s raised the bar for how we work.”
Oscar Ford · Founder, Anuncia
Every account audited · Standards agreed across the team
Read the case study →“He starts with what an enquiry is actually worth to us, not what the dashboard says.”
Robin Baker · Founder, Newmorro
Cost per qualified enquiry down 57%
Read the case study →The best campaigns, like the best records, get built from what everyone else wrote off.
The Compulsion Method is the work of Russell Anson — eighteen years in paid search, now consulting directly.
No forms-into-the-void here — it comes straight to me, and I answer it. Prefer email? russell@compulsion.agency.